unknown, [Double exposure of one man in front of decorative screen], ca. 1915

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Karl Lagerfeld, Evan Spiegel, 2016
Gregg Segal, Palmer Luckey, 2015

When the Snap glasses came out last year, someone on Twitter made this comparison that Snap glasses were Los Angeles and Oculus was San Francisco. Like every good joke, there’s an element of truth in there. Apparently the beach background was actually a painting in the background of the room where Gregg Segal’s Time meme-tastic cover of Palmer Luckey was taken. I’d be curious as to how Karl Lagerfeld came to shoot the Evan Spiegel portrait.